Given that ideas come at any time and that we are going to try to stimulate ways of identifying and promoting having new ideas, it is important to be prepared for when they come. In the end, an idea is similar to a two-second firework: it might seem great, awesome at the time and we might even get goose bumps when we see it explode before us, but we cannot make it reappear just by trying to remember what it looked like. You have an idea is a small big book that prepares us for the creative blast of inspiration by offering us a series of tools designed to help us to retain and develop our ideas.